Le Bruit du Papier is a toy store located in the Ninth Arrondissement of Paris, directly across from a rec center. The store attracts children who come with pocket money and are drawn to its unique offerings, such as flavored 'soda spray' and various cute stationery items. Owner Myriam Arthaud understands the desires of her young customers, catering to them while also providing occasional adult offerings, such as wine tastings, to enhance the shopping experience. Additionally, Mandy Aftel stands out in the fragrance industry for her commitment to natural ingredients.
Le Bruit du Papier, a small but mighty wonderland in the Ninth Arrondissement, is strategically located directly across the street from the rec center where the kids in my neighborhood go to do judo.
Its proprietor, Myriam Arthaud, knows exactly what her junior customers want. They come in packs, bearing old-school pocket money.
Arthaud does offer the occasional sop to adults, inviting patrons to come sample the new Beaujolais one recent evening.
The perfumer Mandy Aftel's embrace of natural ingredients makes her an anomaly in the fragrance industry, which relies overwhelmingly on synthetics.
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