The work these technicians are doing is as meticulous as that of engineers layering silicon on a microchip. Their job is to produce trial batches of perfumers' scent formulas, typically as many as 250 a day, which will be evaluated, tweaked and made again until one version is finalized.
Ms Malone's use of the name Jo Malone' in connection with recent commercial ventures goes beyond that legal agreement and undermines Jo Malone London's unique brand equity. We respect Ms Malone's right to pursue new opportunities. But legally binding contractual obligations cannot be disregarded, and when those terms are breached, we will protect the brand that we have invested in and built over decades.
Flash forward to today, and the landscape couldn't look more different. For starters, thanks to accessible education and unfiltered reviews, social media has democratized the industry. Niche names now rival (and often replace) the big players, formulas have gotten cleaner and more sustainable, and new formats - lotions, solids, and more - share shelf space with traditional spritzes and sprays.