Inside Italy: Is TikTok tourism ravaging Italian travel destinations?
Briefly

Recent discussions around TikTok's impact on Italian tourism highlight significant safety risks and overcrowding in popular destinations. Viral videos of tourists near Mount Etna's lava have prompted warnings from officials about the dangers of proximity to active volcanic sites. Similarly, an influx of day-trippers to the ski resort of Roccaraso, triggered by a TikTok star's live stream, overwhelmed the area, resulting in environmental concerns and prompting new crowd-control regulations. These incidents illustrate the urgent need for safety measures and responsible tourism management in the age of social media.
The TikTok clips led Sicilian authorities to issue warnings about the risks of getting too close to the flowing lava, as it exposes tourists to serious risks.
The influx of tourists clogged the road leading up to the resort and overcrowded its ski slopes, sparking anger among the town's 1,500 residents.
Roccaraso authorities have since introduced crowd-control measures, capping the number of tourist buses that can enter the town on weekends at 100.
This week's events highlight the growing impact of social media on tourism management and the necessity for safety regulations in popular destinations.
Read at www.thelocal.it
[
|
]