The Central Calif. chain that's becoming the 'Chipotle for quesadillas'
Briefly

Quesadilla Gorilla, founded by Miguel and Mikayla Reyes in Visalia, is rapidly expanding in Central California, offering a fresh take on quesadillas with customizable options. Inspired by the lack of focus on quesadillas in dining, Miguel shifted from a pizza concept to this innovative restaurant. He envisions the tortilla as a blank canvas, allowing for diverse fillings and special combinations. This approach resonates with patrons, who liken it to "Chipotle for quesadillas," and underscores a growing trend towards customizable fast-casual dining experiences.
It's like "Chipotle for quesadillas,"...I was going to bed one day, I was like, 'Oh, let's do quesadillas, like no one else is doing the quesadilla shop.'
Read at SFGATE
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