Tripadvisor is seeing positive early results from its partnership with AI answer engine Perplexity, aimed at improving customer acquisition in the travel sector. CEO Matt Goldberg noted that users driven by Perplexity tend to have higher booking intent compared to typical traffic. This partnership allows Tripadvisor to tap into new revenue streams by providing data to Perplexity, while aiming for long-term growth rather than immediate payouts. CFO Mike Noonan pointed out that this collaboration is efficient, helping drive recurring customers at a lower cost, thus enhancing profitability.
Goldberg emphasized that customers arriving via Perplexity not only demonstrate an "incremental" nature but also exhibit a "high intent" to book, surpassing regular traffic.
Noonan highlighted the efficiency and payoffs associated with the Perplexity partnership, noting that user acquisition leads to repetition, ultimately reducing customer costs.
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