"Twenty-five years since the platform's launch, we speak to Irish hoteliers about the impact of reviews, from high praise to claims of mosquitoes in Kilkenny..."
"Hygiene is zero. Algae on all steps, slippery and hazardous. Toilet and bathroom really dirty. Breakfast had mould on avacado (sic) and tomato. Mosquito bites galore."
"It's a grim read for anyone, but it hit Peter Wilson particularly hard. He's general manager at Avalon House Hotel in Castlecomer, Co Kilkenny, about which the Tripadvisor "review" was written this summer."
Online reviews on Tripadvisor now play a decisive role in Irish hotel bookings and reputations. Positive reviews generate bookings, validate service standards and reward good practice. Negative reviews can cause serious reputational and emotional harm, whether rooted in real problems or in exaggerated or fabricated claims, as illustrated by a hygiene complaint alleging algae, mould and mosquito bites at a Kilkenny property. Hotel managers must respond to criticism, maintain high hygiene and service standards, and sometimes challenge misleading feedback. Platform moderation and transparency remain important to balance consumer feedback with fair treatment of businesses after twenty-five years of influence.
Read at Independent
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