The Histori Nga Britania (Stories from Britain) campaign, funded by the UK government, has sparked criticism for using images of deteriorated urban areas to discourage Albanian migrants. Labour MP Clive Lewis describes the campaign as disparaging and argues that it fails to manage immigration fairly. The campaign highlighted the hardships faced by migrants, amplifying their struggles through social media while also reportedly continuing under Labour leadership. The controversy comes amidst increased Albanian migration, with many migrants arriving by small boats.
The social media adverts highlighted stories from migrants who entered the UK illegally "only to face debt, exploitation and a life far from what they were promised".
Clive Lewis criticized the campaign as "disparaging" and stressed the need for fair immigration management, arguing this approach could deter needed individuals from coming to the UK.
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