The Euphoria actor took the style world by storm when she announced SYRN (pronounced "sy-ren") a day before its official launch on Wednesday, Jan. 28. On the website, it's cheekily described as, "From the heart, brains, and boobs of Sydney Sweeney." Proving she's a shrewd businesswoman, Sweeney starred in SYRN's initial campaign and guaranteed it made a splash. The power move is a page straight out of Rihanna's and Kim Kardashian's playbooks, who both tend to front Savage X Fenty and SKIMS materials, respectively.
There's a real romanticism to pirates and piracy. The freedom of the open seas. Fighting back against authority. Chests full of money and jewels are pretty cool too. It's easy to see why pirates and piracy are practically a genre all their own. The actual life of piracy was probably less glorious. Illness, constant threats of death, and being hanged just for landing at a certain port. Forget facts, though, that just ruins one hell of a good daydream.
Nike's campaign for the Air Max Muse and Air Superfly highlights the dynamic personalities of athletes and artists, showcasing how sneakers can embody personal expression.
WhatsApp is the next best thing to an in-person conversation. This campaign brings to life our privacy promise that no one, not even WhatsApp, can see or hear your personal messages in the most emotional and relatable way - all centered in the everyday moments we are all so familiar with.
"Championing social life is at the core of what we do... addressing the barriers to social life, the enemies of social life, is at the core of this campaign."
