The O'Neills branch on Wardour Street, Soho has been raising its drink prices every evening, resulting in customers paying up to 9.40 for a pint.
This policy has drawn accusations from consumer experts who claim the chain is exploiting customers by not properly advertising the price hike.
The only warning of the change is written on an A4 notice at the end of the bar, which reads: 'We operate a variable price list in this venue.'
The introduction of surge pricing aligns with a licensing requirement for more security staff and reflects broader trends in hospitality pricing.
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