The messaging directed at conservative women fundamentally misunderstands their experiences and psychology, creating division rather than appealing to the values they hold dear.
The Harris campaign's ad strategy failed to resonate with Republican women, presenting them as victims when many feel empowered in their choices.
Conservative women enjoy fulfilling lives and view their decisions through a lens of empowerment, not victimhood; they prioritize their values over shared trauma.
Targeting conservative women with guilt-based messages or labeling them as victimized misses the mark and alienates potential voters who pride themselves on agency.
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