Trump recirculated a video statement emphasizing his agenda to cut federal support for gender transition at all ages, particularly targeting minors with bans on gender-affirming care.
Trump's campaign capitalized on fears surrounding transgender issues, deploying over $65 million on ads contrasting himself with Kamala Harris, painting her support of such issues negatively.
In several campaign rallies, Trump raised concerns that children were undergoing extreme gender surgeries at school, illustrating a tactic to engage voter emotions regarding family safety.
Despite being a small demographic issue, Trump's focus on transgender topics seemed effective, with a reported 2.7 percentage point shift towards him after one ad airing.
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