Political ad spending piles up in key states less than a month until Election Day

As of now, Vice President Kamala Harris' advertising spend markedly outstrips that of former President Trump, with a nearly 2:1 ratio, showcasing the aggressive strategy Democrats are employing to reach voters ahead of the 2024 election.

Political battleground states such as Arizona and Pennsylvania have received the majority of this ad spending, highlighting their significance in the upcoming election. In fact, 79% of all presidential ad investments have been concentrated in just seven key states.

Read at Digiday