Monday afternoon, Trump urged his Truth Social followers to "Get a copy of my newest book, SAVE AMERICA today!" This ad not only showcased his new coffee-table book but also highlighted his ongoing promotion of personal branding, which seems to remain a key focus even amidst his busy post-election schedule.
In a grainy 39-second video, Trump promotes 'Save America' while seated on his plane, showing various presidential pictures without addressing the controversial captions that accompany them. This lack of substance in the ad underscores a trend in Trump’s promotional style, reminiscent of his earlier infomercial-esque advertisements.
The president-elect's commitment to personal branding is evident as he intertwines promotional efforts for his book alongside pressing political appointments, suggesting a strategy where personal and political interests are closely aligned.
Despite the serious nature of his new responsibilities as president, Trump's passion for self-promotion and branding remains evident, as he invites followers to engage with his products, blending political life with commercial ventures.
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