"At the end of August, Vice President Kamala Harris had raised $235.5 million while former President Donald Trump raised $134.6 million, indicating a substantial fundraising advantage for Harris as the race heats up."
"Despite entering the race late, Harris outspent Trump on Meta platforms in the lead up to the election, showcasing a strategic focus on digital advertising that aligns with shifting voter engagement trends."
"Seven of the top 10 Facebook pages with the highest ad spending were progressive-leaning, highlighting the Democratic party's significant investment in targeted social media campaigns for a competitive edge."
"Overall, campaign spending trends show that Harris is on track to nearly double Trump's cash on hand, emphasizing crucial financial disparities in their campaigning strategies."
#campaign-finance #social-media-advertising #2024-presidential-election #political-strategies #democratic-party
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