"With roughly 150 million Americans in the crosshairs of a massive winter storm that will bring ice, snow, or both from New Mexico to Maine and 32 other states in between, all eyes are on the Weather Channel. The storm could drop nearly an inch of crippling ice in Nashville and 18 inches of snow in New York City, with many state officials warning of hazardous road conditions and dangerously low temperatures."
"These moments bring a lot of things to a head. We are delivering critical information to consumers, and we power weather insights for airlines, agriculture companies, and retailers. We're tightly integrated into the fabric of everyone's life."
"On an average day, the Weather Channel web site and its sister sites including Weather Underground get about 70 million visits collectively. But in the days around a major weather event like "Fern", traffic can surpass 100 million, the company said."
Approximately 150 million Americans are in the path of a large winter storm stretching from New Mexico to Maine and affecting 32 states. The storm could produce nearly an inch of ice in Nashville and up to 18 inches of snow in New York City, with hazardous roads and dangerously low temperatures expected. Much of the South and Texas face heavy ice that could cut power for millions and damage property. The Weather Company provides critical information and data services to consumers and industries. Digital traffic typically reaches 70 million visits daily and can exceed 100 million during major events. Competition from independent meteorologists and broader consumer options pressures the business, and the company rejects using hype or scare-mongering to boost traffic.
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