Corey Fram, tourism director at the Thousand Islands International Tourism Council, has shifted marketing strategies due to tensions arising from U.S.-Canada relations under President Trump. With Canadians expressing dissatisfaction toward American culture and political rhetoric, notable drops in tourism from Canada could pose economic challenges. The U.S. Travel Association notes that typically, 20 million Canadians benefit U.S. tourism with over $20 billion in spending, but 2025 has seen a considerable decline in booking numbers, indicating strained ties and sentiments affecting travel decisions.
Canadians are pushing back against American iconography and American culture, reflecting a broader trend as political tensions affect cross-border tourism.
For the nicest people on the planet, who are Canadians, the language is strong; there's a lot of anger out there regarding U.S. trade relations.
The U.S. Travel Association highlights a significant drop in Canadian visitors, impacting the economy as previous high visitor numbers turn into a downturn.
Industry experts are reporting a steep decrease in Canadian visitors so far in 2025, with findings showing reduced airline and hotel bookings.
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