"I'm in California, I could drive to Nevada and knock on doors or something, but I'm not going to reach 5 million people that way," Nowinski told NPR.
"These ads are like real cheap and it's like weirdly relevant to this campaign," Nowinski said.
"There's 3 million non-college white men across the 'blue wall' states, that's a lot of people, and they're probably breaking for Trump like 65-70%," he said.
"You only need to make a very few of them change their mind to possibly make an impact on the election."
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