Prime Day has evolved into a four-day event from July 8 to 11, aiming to engage shoppers and sellers during unpredictable tariff times. U.S. retail spending for this period is projected to reach record levels, with shoppers expected to spend $23.8 billion, representing a 28% increase from the previous year. Electronic devices and back-to-school essentials will be in high demand as consumers seek out deals amid looming tariff impacts. Retailers are feeling pressure to increase prices, especially with tariffs affecting imports from China, creating a complex pricing landscape for consumers.
Adobe predicts shoppers will spend $23.8 billion this week, up by 28% compared to last year. This suggests a strong consumer resilience amid economic uncertainties.
Electronics and back-to-school supplies are expected to top many shoppers' lists, as buyers hunt for bargains to avoid possible tariff-driven price increases.
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