As California's massive wildfires burn, GoFundMe campaigns for victims have become an emotional outlet for onlookers eager to help, personalizing a tragedy that's difficult to comprehend.
'I feel connected in a strange way to all these people that I don't know,' says Rachel Davies. After going through hundreds of GoFundMe campaigns, she felt drawn to help those who lost everything.
Davies's insights reveal the impact of personal stories in fundraising, noting moments, such as a family losing their home as they bring a new baby from the hospital.
'People can look for someone they see as the ideal victim for them,' notes Professor Amy Pason, emphasizing how these campaigns give a face to the thousands affected by the fires.
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