Starbucks is executing a significant overhaul of its menu, planning to cut 30% of its food and drink options by late 2025 as part of CEO Brian Niccol's 'Back to Starbucks' initiative. This comes in response to a 4% drop in sales in the latest quarter, marking a troubling trend of four consecutive quarters of decline. Key changes include offering free refills, reinstating self-service condiment bars, and simplifying the menu to enhance efficiency and customer engagement. Niccol aims to refocus Starbucks on its original community coffee shop vibes, making it more appealing to returning customers.
Starbucks plans to cut about 30% of menu options by late 2025 to rejuvenate its image and address declining sales, amid a broader strategy to enhance customer experience.
CEO Brian Niccol has initiated 'Back to Starbucks,' aimed at simplifying the menu for better customer and barista experience, while reviving the chain's local coffee house ethos.
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