The article discusses the themes and strategies behind the commercials aired during the 2025 Super Bowl, emphasizing a focus on reassurance, togetherness, and entertainment due to current social uncertainties. Ads centered on nostalgia, humor, and humanism appeared to resonate more with audiences seeking connection during challenging times. Advertisers targeted humanizing major products from various industries, including technology and pharmaceuticals. With high advertising costs, many brands opted to release their campaigns early, aiming for a more significant impact amid a landscape of evolving social values and cultural sentiments.
The ads featured in this year's Super Bowl mostly touch on safe subjects we traditionally expect in Big Game commercials: Nostalgia, Comedy, Celebrities, Patriotism, and poignant humanism.
Those ads that really respond to human connection and humanness are going to rise to the top...we're about love, we're about family...that always touches us.
Ad space topping out at $8 million per 30 seconds for time in a broadcast that was the most-watched single telecast on U.S. TV last year.
This year, there's lots of ads designed to put a human, down-to-earth face on major technology products, pharmaceutical companies and even gambling.
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