Price increases at Walmart and Target, attributed to rising tariff rates imposed by President Trump, have sparked concern among consumers. Examples include a T. Rex toy increasing from $39.92 to $55, a 38% hike, and a Baby Born doll jumping 43%. Analysts suggest that while prices are rising, the overall impact of tariffs will be small relative to total spending. Walmart's CFO has indicated that these tariffs are affecting pricing strategies, with future adjustments likely.
"We have always worked to keep our prices as low as possible and we won't stop," a Walmart spokesperson told BI in a statement. "We'll keep prices as low as we can for as long as we can given the reality of small retail margins."
Walmart CFO John David Rainey stated that tariff rates remain "too high" and warned that prices would go up on some items in the coming weeks and months.
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