Crisis experts warn Intel not to stay silent after Trump calls on its CEO to resign
Briefly

President Trump has called for Intel CEO Lip-Bu Tan to resign due to concerns regarding his reported investments in Chinese companies. Crisis communications experts recommend that Intel must act swiftly and communicate effectively across multiple channels to prevent the situation from worsening. They emphasize the importance of addressing the concerns of investors, customers, and employees while also preparing for potential social media backlash. The urgency of the situation is heightened by a drop in Intel's shares following Trump's statement calling Tan's position 'highly conflicted.'
Crisis communications experts recommend Intel act swiftly in response to Trump's call for CEO Lip-Bu Tan's resignation to mitigate growing concerns regarding national security and investor confidence.
Kevin Donahue advises Intel to communicate on multiple fronts, stating, 'You absolutely cannot stay mum in situations like this.' Intel's response strategy must involve legal, PR, and government affairs.
Read at Business Insider
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