The trend I'd like to see disappear is fast-to-market goods created solely to grab attention in fleeting videos or viral posts. These products are often made cheaply, with questionable materials and little thought to long-term value or craftsmanship. They're designed for quick dopamine fixes, enticing consumers with aesthetics or gimmicks that don't often hold up once the product is in hand.
In 2025, I hope to see the outdated metric of equating a firm's success solely with its revenue or square footage portfolio fade into obscurity. Architecture and design should not be measured by capital-driven parameters but by values like sustainability and contribution to culture and community.
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