The article challenges the outdated stereotype of UX writers as solitary creatives. It argues that effective UX writing is not about crafting poetic or subjective expressions, but rather about clear communication that meets users' needs. Subjective descriptors like 'beautiful' or 'friendly' can mislead and result in unclear text. The focus should be on creating understandable content through evidence and data, ensuring that it is accessible to everyone, everywhere. Ultimately, UX writing prioritizes usability and relevance over aesthetics or personal preference.
The image of a UX writer still feels stuck in the old stereotype: a lone creative, puffing a cigarette, scarf draped over the shoulder.
If UI text is not understandable by anyone, anywhere, it's not good.
UX writing isn't about inspiration, politeness for the sake of politeness, or perfect grammar.
UX writing is about using evidence and data to produce content your audience needs, at the time they need it.
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