As the June 2025 deadline for the European Accessibility Act looms, businesses, especially those with 10 or more employees, must prioritize compliance. While the Act mandates certain criteria, there's a greater shift in customer expectations towards accessibility. Digital agencies can seize this chance to position accessibility not merely as a compliance issue, but as a strategic opportunity for business growth, tapping into the $13 trillion market of consumers with disabilities. Moreover, improving accessibility enhances overall user experience and solidifies brand reputation, linking social responsibility to business success.
When pitching web accessibility to clients, remind them that an inclusive approach not only fulfills compliance but also opens up a market worth $13 trillion.
Accessibility isn’t just a regulatory obligation; it's an ongoing strategy that enhances overall user experience and drives sustainable business growth.
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