The article discusses how traditional design frameworks, like Design Thinking and Human-Centered Design, promote structured problem-solving but may restrain originality. While these frameworks facilitate diverse collaboration and efficiency, they risk becoming too predictable. Artificial intelligence excels at these structured tasks but lacks true creative innovation. The author references Nietzscheâs three metamorphoses of self as a model for transcending rigid frameworks. This transformation emphasizes embracing the unknown to unlock imaginative potential beyond conventional design methodologies, suggesting a need for designers to evolve their creative processes.
These structures have helped democratize design and align diverse teams, offering reliable ways to solve problemsâbut often in predictable, patterned ways.
AI thrives not by inventing but by optimizing. It automates structure, amplifies patterns, and excels at repetitionâbut falters where originality is required.
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