Consumer mobile is a hard industry with high customer acquisition costs, retention challenges, and niche markets, requiring innovative strategies for growth.
'Ladder has built engagement levers similar to social apps, but instead of selling your attention to advertisers, they're genuinely helping you by keeping you excited to work out.'
The Aha! Moment for fitness apps happens after completing a workout. Ladder aims to facilitate this with a quick onboarding process.
By shortening time-to-value, Ladder encourages users to engage in a fun workout, showcasing everything the app has to offer.
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