Top companies like Apple and Netflix exemplify design-led organizations, where design influences all aspects of decision-making. However, despite the desire to embrace design principles, many businesses continue to allow product and engineering teams to dominate, reducing designers to service roles rather than strategic partners. This mentality stifles innovation and undermines the potential contributions of UX designers. Training staff in design principles is vital, but without structural changes that elevate designâs role in discussions, their expertise goes underutilized, leading to negative implications both for the teams and end users.
Today, nearly every organization wants to be design-led, but business decisions typically remain dominated by product or engineering teams.
Design becomes a surface layer used to maintain appearances, while internally, the team struggles for a seat at the table.
Good UX designers bring deep expertise in user research and usability, helping teams validate assumptions and make smarter decisions.
When designers are treated merely as service providers, it stifles their impact and can lead to emotional tolls.
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