The article explores the concept of representation in meetings and design by using the metaphor of the word 'MAGNUM.' It stresses that, just like different mental images can arise from the same word, meetings often surface a variety of interpretations that lead to superficial consensus. Designers are encouraged to utilize visuals—such as sketches or prototypes—to distill abstract ideas into tangible forms, paving the way for more actionable discussions and faster project execution. The author highlights the importance of moving beyond linear design processes to facilitate greater engagement and decision-making.
As designers, our skill is in taking the abstract and making it real. It's good to create something everyone can look at and have a shared conversation around.
By communicating ideas that facilitate more meaningful discussions, we lower risk, save money and speed up project delivery.
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