The article examines the significant role of colour in digital design, highlighting its impact on user experience through emotional evocation, brand identity, and usability. It discusses colour theory, including hue and saturation, and how these elements can be applied in UX design. Practical guidelines are provided, such as defining brand colours and understanding cultural differences. The importance of consistency and strategies like the 60-30-10 rule for creating balanced colour palettes are emphasized, ensuring designs are both visually appealing and functional.
In the world of UX design, colour is much more than just aesthetics. It's a powerful tool that can significantly impact a user's experience with a digital product.
By understanding and harnessing the psychology of colour, UX designers can create products that not only look good but also effectively guide user behavior.
Collection
[
|
...
]