A Guggenheim heir just raised $50 million to back media and creator startups. Here are 4 areas he's betting on.

"A new $50 million fund is targeting media, entertainment, and creator economy startups, tapping into Hollywood networks and the UAE's growing appetite for cultural investment. US investment firm Guggenheim Brothers Media is launching the fund with backing from Abu Dhabi-based Ethmar International Holding. The firm is led by Dillon Lawson-Johnston and Criswell Fiordalis, who are looking to write checks of $2 million to $5 million, targeting 10 to 15 companies. They hope to grow the fund to as much as $75 million."

"The pair brings extensive entertainment and cultural ties. Lawson-Johnston is the great-great-grandson of Solomon R. Guggenheim, founder of New York City's famed Guggenheim Museum, and has experience from UTA, Sugar23, Untitled Entertainment, and Anonymous Content. Fiordalis has had roles at Lionsgate, MRC, Hello Sunshine, and Webtoon. The two had previously invested in Stapleview, a comedy platform, and The Lighthouse, Whalar Group's campus for creators."

"EIH is an investment holding company that's led by a prominent member of a UAE ruling family. The UAE, like other Gulf nations, has been pouring money into US media and entertainment as it tries to diversify away from oil. One UAE government project, Creators HQ, aims to get 10,000 creators to relocate to the country. Lawson-Johnston's family is set to open the Guggenheim Abu Dhabi in 2026."

A $50 million fund will invest in media, entertainment, and creator-economy startups with backing from Abu Dhabi-based Ethmar International Holding. The fund plans $2 million to $5 million checks into 10 to 15 companies and aims to expand to as much as $75 million. Founders Dillon Lawson-Johnston and Criswell Fiordalis bring agency, studio, and creator-platform experience and prior investments in creator-focused ventures. The fund intends to deploy capital mainly in the U.S. while leveraging UAE interest in cultural investment and initiatives like Creators HQ and the forthcoming Guggenheim Abu Dhabi in 2026.

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