"Whether you started it as a small side project or you're doing it as a fun hobby, if you do it right and you start gaining success, then it could turn into something bigger than expected. While acquiring followers is helpful in the world of social media, what matters more is the management of yourself as a creator. Whether you're on your own or you've already hired others to help with your content creation, the more you manage it like a business."
"Having a manager can be incredibly helpful for developing a strategy for your business as a content creator. It's also what can help you transition from a content creator to a fully-fledged brand. Key management functions would include identifying potential revenue streams and negotiating brand deals. It's all about creating a scalable business model. Without these skills, a creator risks becoming a one-hit wonder or never fully realising or reaching their full potential."
Creators should treat their careers as businesses and brands, because early hobby projects can scale into larger enterprises with success. Management enables strategic business development, including identifying revenue streams, negotiating brand deals, and creating scalable models that prevent one-hit outcomes. Operational management improves efficiency by handling contracts, protecting interests, and freeing creators from administrative tasks. Time management through delegation allows creators to focus on core creative skills. Managers aid transitions from creator to fully fledged brand and ensure fair compensation and sustainability. Prioritizing management over raw follower counts leads to long-term growth, stability, and maximized earning potential.
Read at London Business News | Londonlovesbusiness.com
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