"In a player's mind, what does it mean to spend five bucks? Well, that's five bucks. But six bucks? Well, that's still five bucks."
"So we've got these tiers: You know, twelve bucks... that's ten bucks. But thirteen bucks is fifteen bucks. And we found that eight bucks is still five bucks. It doesn't become ten bucks. Seven ninety nine, that's five bucks, right? So, eight bucks going to five bucks is the biggest differential we could find in pricing, so we found it very optimal."
Developers observed that small price differences fall into mental tiers where amounts like $6–$8 are perceived near $5 while $13 feels like $15. The team selected $7.99 as the standard price to occupy the perceived $5 tier while improving revenue compared with a $5 launch price. The "eight bucks is five bucks" heuristic originated during collaboration between Landfall and Aggro Crab. Psychological pricing influenced Peak's pricing decisions and coincided with strong commercial performance. Peak sold almost 800,000 copies over two holiday weeks and later went on sale for $4.95, its lowest price since release.
Read at GameSpot
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