The new trailer for Burnice in Zenless Zone Zero showcases her as a pop star within a vibrant music video, blending absurd choreography with captivating electronic beats.
The music video features Burnice performing a catchy song filled with party vibes, including references to viral dance styles and engaging visuals that have taken social media by storm.
Fans have embraced the video, creating numerous adaptations, analyzing its choreography, and participating in the trend by cosplaying as Burnice, reflecting her viral impact.
Hoyoverse's strategy of integrating music into their game promotions is evident, as recent releases for Zenless Zone Zero, Honkai: Star Rail, and Genshin Impact continue to leverage this approach.
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