As we were rebuilding the game and working to create a 'more realistic' visual art style, the team felt like we'd reached an impasse on Frank's concept as an average American 'tough guy' on the verge of turning 40 and 'a journalist who's always looking for an opportunity to turn his life around.'
We deconstructed and reorganized Frank's various aesthetics from over the years. We then infused some masculinity to better express his life-related frustrations.
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