A 5D screening of Marvel's Captain America: Brave New World combined traditional viewing with an immensely immersive experience that included messy elements like mud and confetti. Sponsored by Tide, the promotional event turned an ordinary cinema outing into an overly stimulating spectacle requiring protective face shields. While the screening was memorable, the messy nature and production challenges of the film itself raised questions about its final quality, contributing to a mixed response from attendees.
The brand sponsored the 5D 'Collateral Stains Screening' experience where viewers were physically immersed in the film environment through messy and over-the-top sensory features.
This event included features like paper confetti and sprays of mud, making it both a unique and messy way to experience Marvel’s new film.
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