Rod Fergusson, the general manager of the Diablo franchise, shared his discontent with the Blizzard mantra "it'll be ready when it's ready," emphasizing a more structured approach to game development.
Fergusson criticized the phrase, stating, "I hate the phrase 'it's ready when it's ready.'" He highlighted a shift towards accountability in video game production under his leadership.
Reflecting on his tenure, Fergusson noted he rejected the phrase immediately upon joining Blizzard, asserting, "That's not how I make video games," advocating for a deliberate yet timely release schedule.
The article also discusses Blizzard's historical approach to game launches, referencing the successful release of Diablo despite initial delays and the adage that 'a delayed game is eventually good'.
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