Immersive Ads are integrated advertising formats within gaming that enhance user experiences by blending seamlessly with game environments. Since initial testing, advancements have been made to improve implementation and introduce video formats. These ads reward users with in-game benefits such as power-ups and currency, leading to positive reception. Early statistics indicate high completion rates, with users perceiving the ads as valuable additions to their overall gameplay experience, thus benefitting both advertisers and players alike.
"We’ve made improvements to streamline implementation and have added video formats, opening up even more opportunities for publishers and advertisers."
"Early tests show an average completion rate over , with select experiences seeing completion rates over as users saw the value in rewards, such as power-ups or in-game currency."
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