Despite losing the console sales battle to Sony, Microsoft sees potential in the launch of GTA 6 to revitalize Xbox Series X and S sales. Analyst Rhys Elliott suggests a strategic push for the Series S, including possible price cuts, could make it an attractive option for budget-conscious gamers. This is particularly important as GTA 6 will release on consoles before PCs, potentially driving sales of the Series S amongst cash-strapped consumers. However, there are concerns that Sony might secure exclusive marketing rights for GTA 6, which could hinder Microsoft’s efforts.
"Like Rockstar's other flagship titles, GTA 6 will hit PlayStation and Xbox before it hits PC. Therefore, it could pay off for Xbox to have a significant Series S push..."
"Look, we support the platforms where the consumers are for as long as they're there, and we find a way to support platforms despite different levels of tech..."
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