The release of Grand Theft Auto 6 has left fans eager for more information since the debut trailer on December 4, 2023. CEO Strauss Zelnick indicates that another trailer might not come until closer to the game's fall 2025 launch. In an interview, he noted that the release date remains secret to keep fans excited, claiming that the anticipation surrounding GTA 6 is unprecedented. He also acknowledged the complexities of game development and revealed plans to roll out marketing assets closer to launch, emphasizing excitement over competition with other titles.
The anticipation for that title may be the greatest anticipation I've ever seen for an entertainment property, and we want to maintain the anticipation and the excitement.
Game development is messy and trying to predict when things will be finished is hard, especially with a game the size of GTA 6.
We will provide marketing assets closer to the launch of GTA 6, maintaining excitement rather than competing on release schedules.
The release date is a secret because they want to keep fans excited and ensure the buildup around GTA 6 is maximized.
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