The key art for Obsidian Entertainment's Avowed, crafted by Skylight Collective, is a departure from traditional video game packaging. It is inspired by the unique qualities of the game, marrying the abstract with a narrative depth. Executive Creative Director David Cipriano and Game Director Carrie Patel discussed how the artwork reflects the game's unusual and beautiful aspects, aiming to evoke emotions and tell a story rather than simply showcase typical RPG elements. This innovative approach allows Avowed to stand out in a crowded market.
Avowed's key art not only showcases the game but also evokes a feeling of mystery and beauty, redefining traditional fantasy RPG visuals through a surrealistic approach.
The distinctive watercolour-inspired artwork reflects the game's weird and beautiful nature, demonstrating how the Skylight Collective integrated the game's essence into the visual identity.
Skylight's team aimed to break away from typical fantasy RPG box art by using imagery that promotes story and emotional depth, making the art stand out.
Carrie Patel highlighted the challenge of representing the game's unique elements through visual art, aiming for an abstract yet narrative-driven design.
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