The adult consumer market for toys is rapidly expanding, with Americans alone spending over $7 billion annually on toys designed for grown-ups. This emerging demographic includes a variety of products such as Lego sets, plush toys, Hot Wheels, Barbie dolls, and Sonny Angel figurines. Major toy manufacturers, like Mattel, are responding by creating dedicated product lines for adults, exemplified by visits to their California design center. The article highlights several adult collectors, showcasing their passion for these items, including rare collections worth significant sums.
In the US, adults are now spending over $7 billion a year on toys for themselves, signaling a significant shift in the toy market toward adult consumers.
Toy companies like Mattel have recognized this trend and are producing entire lines aimed specifically at adult collectors, changing the way toys are marketed.
Collection
[
|
...
]