Lucasfilm is now shamelessly owning the Star Wars Holiday Special
Briefly

For decades, the Star Wars Holiday Special was a misbegotten artifact of a specific era of network TV variety-show thinking, and Lucasfilm seemed content to pretend it never happened. Fans considered it a black mark on George Lucas' franchise, and made it the butt of endless fandom jokes. But that's changed over the past decade - Lucasfilm has been quietly honoring the holiday special and bringing elements from it into the canon.
As Star Wars authority and Lucasfilm Story Group creative executive Pablo Hidalgo wrote in 2023 on StarWars.com, some of the earliest adopters of Star Wars Holiday Special lore were video games. Online games Star Wars Galaxies, Clone Wars Adventures, and Star Wars: The Old Republic incorporated Life Day, the Wookiee celebration of family, depicting it within their narratives and reconnecting it to the broader Star Wars lore.
Read at Polygon
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