"Roblox spokesperson Juliet Chaitin-Lefcourt stated, 'Over time, we've learned that 'experiences' isn't an intuitive term for many parents, older players, and game developers. 'Games' is clearer and better reflects what Roblox is and where we're going.'"
"During the Epic v. Apple trial, an Apple executive testified that Roblox shouldn't be viewed as a game, which was significant because it could have imposed strict rules on maintaining its iOS app."
"Roblox initially shifted to 'experiences' to align with metaverse branding, stating that the term better represents 'the wide range of 3D immersive places' on the platform."
"As the metaverse concept has cooled, with companies like Meta scaling back their ambitions, Roblox's return to 'games' indicates a strategic pivot to better connect with its user base."
Roblox is shifting back to the term 'games' after previously using 'experiences' to align with metaverse branding during the Epic v. Apple trial. The change aims to clarify the platform's identity for parents, older players, and developers. The trial raised questions about the definition of a game, impacting how Roblox was perceived. As the metaverse concept has lost momentum, Roblox's return to 'games' signifies a strategic move to connect more effectively with its audience and reflect its core offerings.
Read at The Verge
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