Roblox has introduced "Rewarded Video" ads, allowing young gamers to exchange their time watching ads for in-game rewards or currency. This ad format mimics successful strategies commonly seen in mobile games, where rewards incentivize ad engagement. Users can opt to view an ad, lasting up to 30 seconds, in order to gain temporary access to in-game items. With a high completion rate and potential reach to millions of Gen Z users, Roblox aims to enhance advertising monetization while fostering player engagement within its user-generated experiences.
The new Rewarded Video ad format on Roblox allows players to earn in-game rewards in exchange for watching ads, increasing engagement among young gamers.
Roblox's introduction of Rewarded Video ads positions it as an innovative advertising platform, enhancing the monetization of user-created experiences while providing rewards to engaged players.
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