Square Enix recently introduced a new sub-brand named Dragon Quest Golf, which aims to create golf-related merchandise and accessories that are themed around the popular Dragon Quest JRPG franchise. The initial product revealed is a golf ball designed to resemble the iconic blue Slime, often seen as the first enemy in the game series. The brand plans to unveil more products at the upcoming Japan Golf Fair on March 7, where fans hope to see a variety of unique items. This move targets the franchise's shifting demographics, aiming to connect with long-time fans now in older age groups, particularly in Japan, where golf enjoys significant popularity.
Square Enix has launched a new sub-brand called Dragon Quest Golf, dedicated to creating golf merchandise inspired by the beloved JRPG series, starting with a blue Slime golf ball.
The initiative responds to demographic shifts, appealing to older fans of the Dragon Quest franchise, which has been popular in Japan since 1986 and aligns with the country's love for golf.
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