Nintendo launched the highly anticipated Switch 2 console at midnight on June 5, reviving the excitement of in-person releases. The event drew large crowds, with eager fans lining up overnight for the console, marking a significant return to midnight launches in tech. The company projects sales of 15 million units in the current fiscal year, a number that analysts believe may increase to 20 million. While the base price of the Switch 2 remains unchanged despite tariffs, accessory prices have seen a hike, impacting overall sales revenue for retailers.
With the launch of the Nintendo Switch 2 game console, more than eight years after the original drove massive sales, the midnight queues at brick-and-mortar stores came roaring back.
The launch is expected to boost the bottom line for big-box retailers like Target and Best Buy. Nintendo said it expects to sell 15 million units in the current fiscal year.
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