Nintendo, a company that regularly brings in billions of dollars each year , could have easily afforded to set up a real photoshoot to promote its upcoming line of coming to its New York City and San Francisco stores in February, but it looks like it might have used genAI instead. At least, that's what people think after looking at the photos of parents playing with their kids and the toys.
Indeed Nintendo has largely sidestepped the graphics arms race that has bedeviled both its hardware and software competitors, instead focusing on what Game Boy designer Gunpei Yokoi affectionately termed "withered technology": Using well-established technology and focusing on making something fun instead. That strategy has also allowed Nintendo to avoid the high costs and constant retraining that are hamstringing its competitors.
Nostalgia has become one of the most powerful drivers in the tech and collectible markets. From miniature consoles to pixel-perfect Lego sets, the formula is well established: take a beloved cultural touchstone and re-engineer it for a modern audience. Nintendo, more than almost any other company, has mastered this to the point of it being an art (remember the Pok e9mon Tamagotchis from a few months ago?) Hallmark's Keepsake line has long been a partner with Nintendo, translating iconic characters and scenes into physical ornaments for collectors.
Let's start with which deals the Nintendo Black Friday 2025 sale does include. First, Samsung MicroSD Express Cards for Switch 2 will be $20 off at select stores starting November 30. Second, a handful of Zelda and Street Fighter 6 amiibo will be $10 off. Finally, here are the Nintendo games that will be discounted starting November 23: Princess Peach: Showtime! - $40 (33 percent off)
In total, Nintendo has sold 154.01 million Switch consoles worldwide through September 30, and that's just 10,000 units short of passing the DS to become Nintendo's best-selling platform of all time. The Switch is still millions of units short of catching up to the PS2, which is the best-selling console of all time with an estimated 160 million units sold. At least one expert believes the Switch will not catch the PS2.
If you're like us, Nintendo holds a special place in your heart thanks to iconic characters like Mario, Peach and Donkey Kong and multiple generations of best-selling consoles. But little did we know that outside of gaming hardware and accessories, there's an ever-growing assortment of Nintendo-themed toys, clothes and decor. And it's kind of a problem because we want all of it.
According to a new Games Fray report, the new head of the United States Patent and Trademark Office (USPTO), John A. Squires, has ordered a reexamination of Nintendo's Patent No. 12,403,397. Filed in January 2023, granted to Nintendo in September 2025, and dubbed the '397 patent, the listing is oftentimes oversimplified to "summoning characters and making them fight." It's for this reason that Squires's office is seeking to determine if such a feature is even patentable.
Nintendo's lawsuit against Palworld just hit a snag. The US Patent and Trademark Office (USPTO) has ordered a reexamination of a key Nintendo patent expected to be wielded in the case. Games Fray reports that the office is reviewing the Switch maker's patent regarding "summon subcharacter and let it fight in 1 of 2 modes." If we view Nintendo's Palworld lawsuit as a test bed for monopolizing game mechanics, the development can only be seen as a good thing.
The Court issues an injunction preventing Defendant from infringing Nintendo's copyrighted works, including by streaming, and from trafficking in Switch emulators, Nintendo's proprietary cryptographic keys, or other software or technologies that circumvent Nintendo's technological protective measures," U.S. District Judge Gordon P. Gallagher wrote in an order issued earlier this week (via TorrentFreak). The only thing the judge didn't grant Nintendo was its request to confiscate and destroy any tools Keighin had used to pirate Switch games.
While it's true that people had been wanting Nintendo to do a low-cost Netflix-like retro service for a while, much of that was due to constantly needing to re-purchase the games across non-backwards-compatible devices. With the Switch 2, that's no longer an issue. Personally, I'd prefer to just buy the original Luigi's Mansion again instead of pay $50 a year to play it.
Nintendo released a 3D model of what the balloon will look like, and yep, that's Mario. The real thing will be 51 feet long, 37 feet wide, and nearly 44 feet tall. He's wearing his iconic blue overalls and well-known red cap. His body is positioned in such a way to be a callback to Super Mario Galaxy. Nintendo is doing this in 2025 to celebrate the 40th anniversary of the original Super Mario Bros. game, which launched in Japan back in 1985.
You might have already spent a ton of money building up a modest collection of amiibo, Nintendo's NFC-equipped figures for Switch and Switch 2. But whether you're looking to add extras, or you're just starting out, GameStop has several amiibo figures starting at just $5.99. On Bluesky, Wario64 pointed out the page that contains all of the models selling at up to 70 percent off.
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Following the massive success of The Super Mario Bros. Movie, which made more than $1.3 billion worldwide in 2023, animation studio Illumination and Nintendo are releasing a sequel, The Super Mario Galaxy Movie, in April 2026. Nintendo dropped a teaser trailer during its Direct presentation on Friday. The teaser doesn't offer much about the movie, which takes its name from the 2007 platformer.Mario
Nintendo is dropping a slew of Mario-related announcements this morning as part of the franchise's 40th anniversary, including a new game starring his dinosaur companion. Yoshi and the Mysterious Book is coming out for Switch 2 in the Spring of 2026 and the brief bit of gameplay we saw plants it squarely in the cutesy yet intriguing tradition of past Yoshi platformers.
The patent application ( via Games Fray) was filed in March 2023 and was granted by the United States Patent and Trademark Office without any objection. It appears to be specifically focused on Pokemon-like games with its description and accompanying artwork, but there is concern that the wide-ranging text could potentially allow Nintendo to issue lawsuits against other companies and their games if they feature vaguely similar gameplay mechanics.
