A recent survey by Veritonic for Audiomob reveals significant insights into attitudes towards in-game audio advertising. The findings indicate that a majority of gamers, 93%, engage in mobile gaming weekly, demonstrating a shift away from stereotypes of gamers. Preference for audio ads over intrusive video formats is prevalent, with 54% favoring the non-intrusive nature of audio, allowing for continued gameplay. Furthermore, the study underscores that gaming is increasingly inclusive, encompassing all ages and genders, thereby expanding the audience for advertisers.
"The unintrusiveness of audio advertising is a key point, as it allows gameplay to continue without interruption, fostering higher ad tolerance and engagement."
"93% of respondents reportedly play mobile games weekly, indicating that gaming has broadened beyond traditional demographics. This refutes the stereotype that gamers are predominantly teenage boys."
"The study shows that 54% of respondents prefer non-intrusive audio ads over interruptive video formats, highlighting a shift in ad tolerance and a demand for engaging ad experiences."
"Only 9% of gamers showed a preference for video ads over audio, reinforcing the preference for ad formats that enhance user engagement rather than disrupt it."
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